Consumers will receive free scoop of a flavor of their choice
WILBRAHAM, Mass.; May 18, 2009 - Friendly's, a family dining chain of more than 500 restaurants, will kick off summer on Saturday, June 6, 2009 with Free Ice Cream Day. From noon to 5:00 p.m., customers can receive a one-scoop dish or cone of their flavor of choice at any participating Friendly's restaurant. With 26 flavors to choose from including Hunka Chunka PB Fudge™, Black Raspberry and ever-popular Vanilla, Friendly's offers a flavor for every taste.
In conjunction with the promotion, Friendly's is challenging consumers to find their "Ice Cream Creation Profile" through a Facebook quiz. Answers to the lifestyle quiz reveal a personality match to a signature Friendly's ice cream dessert, like a Jim Dandy ("You want the most out of life and know how to get it"), Friend-z ("You're in a constant social whirlwind and the life of the party") or Fribble ("You are a smooth operator who never loses your cool"). Other elements of the campaign will include a Twitter feed with promotion updates, along with Flickr and YouTube coverage of the event.
"We want to give away as much ice cream as possible," said Friendly's CEO Ned R. Lidvall. "We hope that by getting the word out online, a record-breaking number of people will come in to enjoy one of our 26 flavors. After a winter that was grueling - both because of the economy and because of the weather - people deserve a cool, delicious treat to kick off the summer."
About Friendly Ice Cream Corporation
Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 505 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 73-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. For additional information please visit www.friendlys.com.
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