WATERBURY, VT (December 15, 2008) - Famous for its Happy Ending Sundaes, Friendly's is now giving its customers even more to be happy about. Friendly's has selected Green Mountain Coffee as its primary supplier of specialty coffee. The chain is introducing Green Mountain Coffee into more than 300 restaurants across 11 states this month.
Friendly's chose Green Mountain Coffee based on customer feedback showing the importance of a high quality coffee experience. Restaurants will serve two signature Green Mountain Coffee selections: Our Blend, a classically smooth and aromatic blend made exclusively from Latin American beans, and Green Mountain's Colombian Decaf, a smooth brew with rich flavor, lively aroma and mellow acidity.
Andre Fuehr, Friendly's Vice President of Research and Development, commented, "We wanted to make a marked improvement to our coffee service and quality. It made perfect sense for us to partner with such a well-known and loved brand. Our consumer research showed a high level of consumer appeal and preference for Green Mountain Coffee over other brands. And there is really nothing better than a fresh cup of coffee with one of our classic ice cream Sundaes."
"A great cup of coffee is the ideal complement to good food or a fabulous dessert. This makes Green Mountain Coffee and Friendly's a terrific match," said Gordon Garvey, National Account Manager at Green Mountain Coffee. "Our premium coffee fits right in with Friendly's family-oriented environment and dedication to providing a quality, economical dining experience for its customers. Now guests can look forward to savoring a freshly brewed cup of Green Mountain coffee with their breakfast, sandwich or ice cream treat."
Friendly's serves its signature sandwiches, entrees and ice cream desserts in a friendly, family environment in company-owned and franchised restaurants throughout the Northeast and mid-Atlantic regions. With its 73-year operating history, Friendly's enjoys strong brand recognition and a unique position in the family dining sector. Friendly's is ranked in the Top 100 Restaurant Chains by Nation's Restaurant News.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially and environmentally responsible business practices. GMCR manages its operations through two wholly owned business segments: Green Mountain Coffee and Keurig. Its Green Mountain Coffee division sells more than 100 high-quality coffee selections, including Fair Trade Certified organic coffees, under the Green Mountain Coffee and Newman's OwnÂ¬Ã† Organics brands through its wholesale, direct mail and e-commerce operations (www.GreenMountainCoffee.com). Green Mountain Coffee also produces its coffee as well as hot cocoa and tea in K-Cup portion packs for Keurig Single-Cup Brewers. Keurig, Incorporated is a pioneer and leading manufacturer of gourmet single-cup coffee brewing systems for offices, homes and hotel rooms. Keurig markets its patented brewers and K-Cups through office distributors, retail and direct channels (www.Keurig.com). K-Cups are produced by a variety of licensed roasters including Green Mountain Coffee and Tully's. GMCR has been recognized repeatedly by CRO Magazine, Forbes and SustainableBusiness.com as a good corporate citizen and an innovative, high-growth company.Back to list
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