New Friendly's Flavors Creating a "Swirl" of Excitement!

WILBRAHAM, MA (April 16, 2008) - From the same ice cream experts that brought you such indulgent flavors as Hunka Chunka PB Fudge and Nuts Over Caramel and the classic Royal Banana Split‚Ñ¢, comes a new line of flavors that will be sure to help beat the summer heat: new Friendly's Fruit Swirls!

The new flavors, the perfect blend of rich and creamy ice cream and delicious fruit sherbet or ice cream made with real fruit, have hit the grocery store shelves. There are four great flavors to choose from to keep you cool this summer:

Blueberries & Creme - a creamy combination of Blueberry and Vanilla Ice Creams

Pomegranate Raspberry Creme - a delicious combination of Pomegranate Raspberry Sherbet and Vanilla Ice Cream

Strawberry Banana Creme - a mouth-watering combination of Strawberry Sherbet and Banana Ice Cream

Orange Creme - a flavorful combination of Orange Sherbet and Vanilla Ice Cream

Tim Hopkins, Vice President and General Manager said, "We have taken the delicious wholesome idea of fruits such as blueberries, strawberries, bananas and pomegranates and combined it with the creamy indulgence of Friendly's ice cream. The result is refreshing and mouth watering Fruit Swirls Flavors. As the weather gets warmer, Fruit Swirls will be perfect for picnics, family get-togethers and summer holidays. Nothing says spring and summer like Friendly's Ice Cream!"

Fruit Swirls are available in supermarkets and Friendly's restaurants throughout New England, New York, New Jersey and Pennsylvania.

About Friendly's
Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 505 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 72-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. The website is www.friendlys.com